Book Review: Duct Tape Marketing by John Jantsch

John Jantsch’s “Duct Tape Marketing” is a go-to book for small business marketing. The book focuses on sustainable and scalable marketing methods. Jantsch breaks down marketing into actionable steps and various topics, like defining your ideal customer and leveraging marketing channels. Jantsch’s writing style is engaging and easy to follow. It simplifies marketing concepts for…
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